In the VN domain industry lexicon is the term “parking domain” – what does it mean and why should you care about it?
When people first register a domain, they often do not have a site already built. Subsequently, the name may not point anywhere for a while. In some cases, typing that web address into a browser ultimately generates an error message along the lines of “server not found”, which is not really an issue.
However, what some customers do in this scenario by default is point it to a place holder page which is owned by the registrar. That page may have words like the domain future home or display advertisement either promoting other vendor’s services or for their own services. This is called pared domain .vn. It is a good deal for registrars, particularly for large enterprises – but it is not so ideal for the average registrant and here is the reason.
- The registrant does not get a share of any ad revenue. Even if that was provided, it would amount to little in most cases. The customer can make a few bucks through the practice based on volume, i.e. the number of parked domains it is monitoring.
- A page with no information and loaded with ads does not exactly inspire confidence in a user.
- Google is not really like domain parking, as these pages provide little value to searchers.
Google search engine has a parked domain detector that can recognize these pages and keeps them from displaying in search results. Once a site address is classified by Google as being parked, it takes some time after the name is being used with a real site before Google no longer considers it to be a parked domain.
If your registrar uses parked domain pages, Google’s advice in the past has been to instead set up a page for the name with a few paragraphs on it explaining what the site will be about when it is officially launched.
Another option is to password protect the Vietnam domain or to block Google from it until it is ready – but blocking Google may also mean a little longer wait once you have removed the block before your site will appear in search results. There are many registrars can offer the ability to switch off the parked page feature, in which case nothing further needs to be finished.