The mysteries of new VN domain

October 9, 2017

For most new companies, choosing a VN domain is hard. But have no fear, this list is here to debunk all of the major myths about gTLDs.

TLD .com is dying

Whilst it is nice to think that there is a revolution on our hands, relieving site owners of the need to overspend on the pricey .com, 39% of domain names are registered to .com and it is continuing to grow. Then there is the crowd favorite feeling that…

Don’t trust new gTLDs

A study shows that consumers are not so comfortable visiting new domain names with only nine percent feeling comfortable visiting new gTLDs. So based on this, it should be safe to assume that consumers feel safer on a .com, .net, .info or .org, right?

Proper branding and web design increases the feeling of security for nearly 50% of users and just communicating some message about security or even just showing signs that the site is secured has a same impact. There also have been enough .ly, .co, .top, .xyz and .tech successes to show the site’s design and content are far more impactful than the domain chosen.

TLD .com is the best for SEO

Actually, .com does not matter at all for your SEO. According to a Google representative, Google’s systems treat new gTLDs like other gTLDs. Keywords in a TLD do not bring you any advantage or disadvantage in SEO.  And with no shortage of successes, it seems like that statement is right.
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You can always just change your gTLD

You can, but Google says that domain name changes can take time to be processed for search, so it’s best to choose a domain name that will fit your long-term needs. That means, moving sections of your website to a new gTLD can have some benefits.

No established brands use new gTLDs

Big brands are starting to smart up and use new gTLDs as well. From Microsoft using .tech, to banks like Barclays and BNP Paribas using their own branded gTLDs to loads of successful real estate enterprises using .estate, enterprises are not only warming up to new gTLDs, but embracing them.

TLD .com is going to dominate forever

That said, .com is losing its grasp. With squatters driving up the prices for .com and availability limited for quality, it is becoming increasingly popular to choose a new gTLD. And whilst there is no clear frontrunner amongst the new gTLDs, they have grown from 2 million domain names to 22 million in just 2 years. This 1000% increase makes it clear that whilst .com still has a stranglehold on being the gTLD of choice, people are starting to get used to new gTLDs.

Don’t make mistake with TLD .fm, .tv and .dj

People usually think that TLD .tv refers to TV, .fm refers to radio and .dj is meant for music. Actually, these are country code TLDs owned by Tuvalu, Micronesia and Djibouti respectively. They were some of the first non-traditional gTLDs used as newly established sites like or searched for an easy to remember domain name that they could afford.