What do you do when the domain name or Vietnam domain extension you want is not available?
Finding the perfect domain to represent your business can be harder than you think. A frustrating problem for many new businesses is that the domain-name competition is only getting more intense.
In March 2017, there’re currently 850 million active sites on the Internet. With that kind of volume, it’s no wonder domain competition has become the aggressive duel it’s today. Fortunately, if you find yourself in this situation, there’re some alternative routes you can take.
Get creative and make sure that you have exhausted all options
Before you go through the headache of legal action, you may want to evaluate whether another gTLD – generic top-level domain would work. The core group of gTLD’s is comprised of the .com, .info, .net and .org domain extension as well as the restricted gTLD’s which includes .biz, .name, and .pro.
If .info works for you, then your problems are solved! But remember that .com domain extension is the priority. Generally, a .com domain is what a searcher types in first, it is easy to remember and eliminates the guessing game.
In case you determine that a different gTLD does not cut it for you, you may be better off making a change to the domain. At this point, it’s time to get creative. Let start to write down as many as your brand name as you can think about. If you have to, add in hyphens or abbreviations.
Once you have found a domain that you have satisfied with, it’s imperative that you do your research. A conflict could arise if your new domain starts stealing organic traffic from another website using a different extension. Ensure to purchase both .com and .net, if possible, to avoid any future problems. Some general tips:
- Use .org when you are a non-profit or a foundation
- If you are country-specific, there are many country domain extensions that could work
- If .com is unavailable, .net is your next best option
Going aftermarket with a broker
A domain broker serves as the intermediary in the purchase a domain. However, as you can imagine, there’re cons and pros to this option.
Cons of a broker
- Attention: If your target domain is not as valuable as others it could have little attention, sometimes all you get is exposure to their client list via a listing in an email blast.
- Regulation: There does not seem to be any in this industry aside from company specific morals and processes.
- Being the seller you are usually going to give 15-30% of the sale price and incur transaction fees.
Pros of a broker
- They do the negotiation.
- More realistic pricing based on a number of established factors.
- They hold the liability in the event the seller bugs out.
- For a fee, usually to the seller but can be negotiated. The process can be so worthwhile and smooth.
- Broker’s protect your identity that can help with a level playing field for valuation.
- They have the resources and experience to handle this transaction in a professional manner. They know the process, market and territory well.